
A music video built on deepfake technology, the tool usually weaponised against artists, used instead to bring Sevdaliza, Grimes, Madonna, Julia Fox and ASAP Ferg together in one space. Bodybuilders, an 80s Benz and industrial cleaning machines, shot frontal and still in the spirit of Rineke Dijkstra and the Rotterdam gabber scene. The campaign ran on screens at Times Square and Penn Plaza, NYC.







